At the bottom of the screen, you can enter or refine the keyword and then choose a match type. Enter a Negative Keyword and Select Match TypeĬhoose one of the options and then enter the keyword in adCenter Desktop. adCenter Desktop will display two options, one for creating a campaign level keyword and one for creating an ad group-level keyword.ĥ. If you want to add a single negative keyword, click the dropdown arrow next to the “Create Negative Keyword” button. At this point, you can either add a single negative keyword or you can add negatives in bulk. If you don’t have any negatives included in the ad group at hand, the screen will be blank. Add Campaign-Level or Ad Group-Level Keywords Positives are the keywords you want to run, while Negatives are words that you’ll add to stop your ads from showing when a user’s query contains those words. You will then see the Negatives Tab in the upper left hand corner of the Campaign Manager.īy default, the Positives Tab will be displayed. Once you click an ad group, make sure the Keywords Tab is active by clicking the tab. Let’s check out an ad group for this example. If you already upgraded to the latest version, then you’re good to go.Īfter launching adCenter Desktop, you can locate the new Negatives Tab by accessing a campaign and/or ad group in your account. If you already have it installed, then you will be prompted to upgrade to the latest version (which has the new Negatives Tab). Make Sure You Are Using the Latest Version of adCenter Desktopįirst, if you haven’t downloaded adCenter Desktop yet, you can find it here. The New Negatives Tab in adCenter Desktopġ. Once you find it, know how it works, and see how to manage negatives keywords in the new version of adCenter Desktop, I think you’ll dig it. Therefore, I’m going to walk you through the new Negatives Tab in adCenter Desktop. The only problem is that the location of managing negatives has moved! This will bring a familiar way to manage negatives across AdWords Editor and adCenter Desktop. Now that negatives work differently (and better), adCenter Desktop has also been updated to better match AdWords Editor. Most marketers didn’t even know this was happening in the past, and it absolutely was affecting the performance of their campaigns. In addition, now campaign-level and ad group negatives work together versus having ad group negatives override campaign level keywords. AdWords included this functionality for a long time, so it was great to see adCenter implement exact match negatives. First, you can now add exact match keywords, which wasn’t possible until recently. In adCenter, negatives have gotten a serious facelift recently. They enable you to stop your ads from showing when certain words are present in a user’s query. Negative keywords are extremely important in Paid Search. In this post, I’m going to explain what the change is, and walk you step by step through how to manage negatives in the new adCenter desktop tool.Ī Change to How Negatives are Managed in adCenter Desktop Both are essential tools for Search Engine Marketers. It’s similar to AdWords Editor, which is a similar tool from Google. One of the latest adCenter changes impacts how negative keywords are handled within adCenter Desktop, which is a desktop-based software package that enables you to refine your accounts locally and then sync with adCenter when needed. That’s great news, because when you’re managing a lot of campaigns, ad groups, and keywords, you don’t want to have to deal with compatibility issues when attempting to sync accounts across both AdWords and adCenter. Several of the changes aim to make your life a lot easier, and bring AdWords-like functionality to adCenter. Microsoft adCenter has been rolling out new features and updates at a rapid pace recently.
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